Our Story…
One day, on a long drive home from work, I noticed up ahead, pulled over on the side of the highway, a vehicle and a boat. I assumed mechanical difficulty, but as I moved over to the other lane to pass, I could see more clearly that it was a large SUV with a flat tire and the boat was disconnected from the vehicle. The door on the rear of the vehicle was up, and the fishing tackle, life jackets, coolers, rain gear, and storage containers that were presumably tossed in the back end of the vehicle were now lying all over the side of the road as a chaotic array of debris. Presumably, the tornado of flying gear happened in order for the stranded driver to access the tire jack and wrench.
Our goal was to build a better vehicle organization solution for a broad market and we produced precisely the results we were looking for, a high-quality product at a fair market price.
I proceeded to drive down the highway, but I could not stop thinking about that driver. A roadside emergency is always an unwanted event, and then, what a bummer for the already stressed driver to have take all of his stuff out of the vehicle just to get at a jack, and if his back end wasn’t so disorganized, it would have made it easier! Then, I looked in my own rear view mirror at MY mess… Product samples, luggage, and sporting equipment could just as easily become an obstacle for me.
When people don’t have the space and resources to stay organized, they tend to be messy and cluttered. I relayed the previous scenario to my co-workers the next day, and we decided to hunt for a solution on the worldwide web. Amazingly, we found several companies that supplied products to solve this problem! We chose the one we liked best, and continued our research into specifications and pricing. Our jaws dropped when we saw the price, and we immediately decided that the average consumer would not, or could not, pay thousands of dollars for cargo organization. There had to be a better solution and Sunway had the experience in product innovation to make it happen.
Our research and development produced precisely the results we were looking for, a high-quality product at a fair market price. We knew we could add this product line to our current offerings, but we had to select an initial target market. Our first inclination was to focus on the outdoors enthusiast, attracting hunters as our primary target. We were able to show the product to a local chapter of the national organization, Pheasants Forever, and their excitement about the product and its price laid the groundwork for us in this growing industry.
With our success in this area, we have been able to widen our marketing efforts and target different markets such as families, travelers, musicians, and numerous small business owners. Stay tuned as the story of MobileStrong continues…
~ Mike LeRoux
MobileStrong Vehicular Solutions is a featured product of Stratis Industries (formerly Sunway Inc.), 321 E 1st. Street, Centuria, WI 54824.